Rob comes from a farming background in Central Western NSW. After graduating from university, Rob began his career as an agronomist in the Riverina, working with mixed farming businesses that combined cropping, pasture and animal production.

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Over this 15 year period of exposure, a clear industry void was identified in the understanding of the relationships between plant production and animal performance. This disconnection became a driver in the next phase of Rob’s professional development. Through further study and practical experience, Rob has spent the last 15 years working with customers both domestically and internationally in capturing the potential that lies within the animals on your farm.

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Along Rob’s journey in the agricultural sector he has meet and built commercial relationships with individuals who possess the same dynamic thinking in specialised fields. These associates within Formula Ag provide specialised skills that can be called upon at any stage to deliver the highest level of integrated consultancy.

Associate skills include-

• Veterinarians

• Accountants

• Agricultural Economics

• Agronomists

• Meat Scientists